Rampage is a bold fitness brand built around strength, resilience, and unstoppable energy. The client wanted a logo that would capture the raw power of athletic performance while maintaining a modern, dynamic visual identity. The design needed to resonate with athletes, gym-goers, and fitness enthusiasts, motivating them to push beyond limits.
The logo combines strength and motion through a stylized ram figure—an animal that represents power, determination, and aggression. The forward-leaning stance of the ram reflects momentum, speed, and readiness to charge ahead, symbolizing the brand’s commitment to progress and peak performance.
Ram Icon: Represents power, courage, and relentless drive.
Bold Typography: Clean, modern sans-serif lettering gives a professional yet impactful presence.
Color Scheme: Red for energy, passion, and intensity; paired with black for strength and authority.
The silhouette design allows flexibility—working across apparel, gym equipment, supplements, and digital platforms. The strong contrast and minimal details ensure visibility and recognizability at any scale, from social media icons to large wall prints inside a gym.
The Rampage logo embodies the brand’s values of strength, aggression, and motivation, making it an ideal identity for a fitness company aiming to inspire its community to unleash their full potential.