Before → After
The original logo for Empowered Fitness Studios had a minimal, monochrome design with a triangular frame and bold typography. While it carried strength, it lacked the vibrancy and modern identity that today’s fitness brands need to connect with their audience—especially women looking for an empowering fitness space.

The Redesign
The new logo embraces bold colors, dynamic energy, and a sense of empowerment. The bright pink background instantly sets a tone of confidence and inclusivity, making it stand out as a women-focused fitness brand. At the center, the raised fist holding a dumbbell symbolizes strength, resilience, and empowerment, perfectly aligning with the club’s mission to inspire women on their fitness journey.

The shield shape reflects protection and community, while the stars and radiant elements add a touch of victory and achievement. The typography has been modernized with strong, clean lines to improve readability and visual impact.