Blpa Bash

(Description)

The BLPA Bash is a community-driven hockey tournament that celebrates the passion and culture of recreational players. The Montreal 2023 edition required a logo that would be bold, energetic, and instantly recognizable, while also capturing the spirit of ice hockey and the excitement of the tournament.

Challenges & Objectives

/ Design Concept

The logo is built around a shield emblem—a classic sports identity format that conveys strength, pride, and competition. It integrates iconic hockey elements with a modern, energetic design style:

  • Hockey Sticks: Forming the upper and lower structure, representing the sport’s foundation.

  • Star Motif: Symbolizing excellence, teamwork, and the celebratory atmosphere of the tournament.

  • Typography: Bold and dynamic lettering for “BLPA Bash” with a secondary placement for “Montreal,” giving both international recognition and local pride.

  • Year Badge (2023): Encased in a hockey puck form for clarity and branding consistency.

  • Color Palette: Red, navy, and white for a strong, competitive, and patriotic feel (reflecting both hockey culture and Montreal’s vibrancy).

/ Execution

The logo was designed with versatility in mind—scalable for jerseys, merchandise, promotional materials, and digital platforms. Its structured yet energetic composition ensures it works equally well in large-scale banners or small social media graphics.

/ Final Outcome

The BLPA Bash Montreal 2023 logo successfully conveys community, competition, and hockey passion. It stands as a strong visual identity for the event, uniting players and fans under a memorable and striking brand mark.